Home » Latest, PSL » SAFA want to keep hold of the Bafana Bafana name

The South African Football Association is interested after all in keeping the national team’s nickname, Bafana Bafana.

SAFA made a vow on April 13 to engage the nation in searching for a new nickname, maintaining their stance of previous months – that the nickname Bafana Bafana would be discarded.

But it seems SAFA officials have had a change of heart.

SAFA’s top brass have approached Stanton Woodrush, the company that owns the Bafana Bafana trademark in class 25, which was registered some 18 years ago, on January 28, 1993, by businessman Stan Smidt.

We can confirm SAFA and Stanton Woodrush have indeed entered into negotiations for the sale of the trademark, after KickOff.com received a statement from Woodrush detailing preliminary negotiations between the two parties.

“Following the official statement of the April 11, 2011, regarding the ownership of the Bafana Bafana trademark in class 25, SAFA have officially approached Stanton Woodrush to negotiate the sale of the mark in class 25,” a statement from Stanton Woodrush read.

“We confirm that Stanton Woodrush has entered into negotiations with SAFA in this regard. After the meeting held on April 20, 2011, at SAFA House between the interested parties, Stanton Woodrush has agreed to submit a proposal to SAFA for the sale of the rights, as requested by SAFA and has subsequently submitted a proposal to them.

“No further statements will be made until the conclusion of the negotiations,” the statement concluded.

Past reports claimed that the trademark could cost SAFA approximately R30-million, but this was denied by Stanton Woodrush, who said they would negotiate for the sale in good faith.

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